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Seiko x Shohei Ohtani Limited Edition: Marketing Genius or Collector Trap?

Seiko released the Prospex Shohei Ohtani Limited Edition GMT Diver last week. 500 pieces. ¥330,000 JPY - roughly €2,100. Sold out in minutes.

The Watch
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It’s a GMT diver based on the Prospex platform. 42mm case, 200m water resistance, sapphire crystal. The 6R54 movement handles the GMT complication - same caliber found in the regular Prospex GMT lineup.

February 10, 2025 • 2 min read
personal

Watch Resolutions I Will Definitely Break

Three weeks into January. Time for watch resolutions.

Buy fewer watches. Already failed this one. Picked up a vintage Seiko at a flea market last weekend. €45. Couldn’t say no. The dial was too perfect.

January 22, 2025 • 1 min read
news

Rolex Kicks Off 2025 With a 5% Price Increase

New year, same story. Rolex increased prices by 5% across most of their lineup effective January 1st, 2025. No warning, no explanation. Just higher numbers on the price tags.

The Numbers
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A steel Submariner Date that cost €9,550 last month now runs €10,030. The GMT-Master II in steel jumped from €10,550 to €11,080. Even the entry-level Oyster Perpetual 36 climbed from €6,150 to €6,460.

January 8, 2025 • 2 min read
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