I’ve seen more Land-Dweller content in the past six weeks than I’ve seen for any watch release ever. Every YouTube channel. Every forum. Every Instagram account.
And I can’t decide if it’s genuinely exciting or just hype-cycle machinery doing what it does.
The movement innovation is real. The Dynapulse escapement represents genuine R&D work. No argument there.
But the design? I keep going back and forth.
Some angles look incredible. The bracelet integration is well executed. The proportions work in photos.
Other angles make me think of a €500 Casio Edifice dressed up in precious metals. The honeycomb dial texture feels busy. The open numerals try too hard to be different.
Maybe I need to see it in person. Photos rarely tell the full story.
What bothers me most is the certainty in every review. It’s either “the greatest Rolex ever made” or “a disappointment.” No nuance. No acknowledgment that these things take time to evaluate.
We won’t know if the Land-Dweller matters until we see how it ages. Physically and culturally. The Oysterquartz was mocked when it came out. Now people pay €10,000+ for clean examples.
Reserve judgment. Watch the market. Make your own choice when you’ve actually handled one.
That’s my plan anyway.